Happy New Year 2024, It Will be Great!
2023 has been an incredible year for the UXDA team and our clients. But you have no idea what we have already prepared for the beginning of 2024. You can’t miss this, so stay in touch to see and be the first to know everything.
In the meantime, on this last day of the old year, I congratulate each of you and invite you to take a look at the 10 most popular articles on our blog in 2023. Happy New Year! 🎁
1. UX Case Study: How to Design a Mobile Banking Super App
Modern technology has taken banking to a whole new level. Ease, speed, enjoyment, and convenience are rewriting the history of the user experience in banking. While many banks still struggle to digitize their products, new Neobanks have rapidly emerged, changing the rules of the game. One of the biggest challenges is how to create and develop a banking ecosystem that could organically deliver dozens of products as a connected user flow with the possibility to scale up into the bank-as-a-platform.
2. UX Case Study: Applying ChatGPT Alike Conversational AI in Banking
Generative AI solutions such as ChatGPT could fuel new types of products in banking, more personalized and more connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users’ needs.
UX Case Study: Metaverse Banking VR / AR Design Concept of the Future
Next-gen of AR/VR devices such as Apple Vision Pro and Meta Quest 3 hit the market in 2023, but the potential of VR/AR’s power to create a next-gen user experience in banking is still undiscovered, which is why’ UXDA took on the challenge to demonstrate how this kind of future banking in Metaverse would work. Let us introduce you to the first mixed reality banking concept that includes virtual reality banking, augmented reality banking, tablet, desktop, wearable and mobile banking.
4. How To Implement Design Thinking In Banking
Digital solutions based on empathy and customer needs achieve better results and have competitive advantages. That’s why design thinking implementation has outstanding potential to make digital products in the banking sector customer-centered. UXDA has used the design thinking process and tools to develop over 100 digital financial products in 36 countries. By applying design thinking to the user experience in banking, we create more intuitive, user-friendly, and effective financial products that better implement business strategies in line with the needs of customers.
5. Fintech UI Design: 20 Tips to Improve Mobile Banking Usability
Is it possible to remove friction and improve mobile banking usability in just a few days using Fintech UI design? Many believe it requires a significant amount of time and financial investment. But that’s not true. You can instantly increase overall user satisfaction by easing their most common struggles. In fact, by reading this Fintech products UI design guide of TOP 20 tips to remove friction, you can detect improvement points of the financial user experience (UX), thus achieving great results with little effort.
6. The Future of Generative AI and ChatGPT in Banking
There’s no doubt about the huge potential and possibilities of ChatGPT alike Generative Artificial Intelligence (AI) in digital banking and conversational banking in particular. AI is already used in digital banking to improve the customer experience, automate processes, and reduce the risk of fraud. But the hyper-personalization of banking opens up even more incredible prospects for customer experience.
7. Future Banking Trends: Enable Next-Gen Financial UX
The lightning-fast development of technologies is fundamentally changing the concept of finance and money. This change is based on a new kind of experience that has become available through digital innovation. Digital technology democratizes the financial industry by making financial products and services more accessible and convenient for a broader range of customers. Let’s explore recent banking trends in terms of customer experience to define how innovations could bring more value to customers by shaping their experience and expectations soon.
8. my.t money UX Case Study: Banking Super App Design to Modernize Mauritius
Mauritius Telecom (MT), the largest telecommunications company in Mauritius, had the vision to ensure a powerful digital future for Mauritians. To achieve this, the MT team needed to expand their digital ecosystem by reinventing the existing my.t money app and transforming it into a digital bank. To open up new digital opportunities for the people of Mauritius, the MT team has moved beyond a regular service app and introduced the first financial Super App in Mauritian history. UXDA helped design an engaging and enjoyable digital platform that seamlessly integrates financial, telecommunications and lifestyle services in one place.
9. Digital Banking User Experience: Make Your Product Outcompeting
Despite the fact that financial professionals perceive finances as something rational and clear, for ordinary people, it’s a complex task to undertake. Usually, it is not easy and requires a lot of time and effort. So a poor digital CX design of the financial solution could become a really frustrating nightmare for the user. These banking user experience tips are aimed to help financial companies design their digital product outstanding and increase their competitive advantage.
10. What Are The Digital Banking Customer Expectations From Financial Services
In recent years there has been growing discussion on the ability of financial institutions to adapt their services to the expectations of digital-first customers. What should financial businesses consider in order to offer a service that will meet digital banking customer expectations from financial services? Can the banks stay in their domain in the future and design financial products according to banking customers’ expectations, or will they be replaced by FinTech companies?
